As I really like the opinions expressed on our old Telegram channel, I’ll also quote them here, to help explain my personal view and also for us all to be on the same page here.
Our old pre-rebrand community member Adam Cooper has two general points to make and I absolutely vouch for that:
“I think that doing an airdrop to hack victims is a creative idea, but I worry that the recipients of those tokens may not know anything about Ease when the tokens appear. Recipients should know what they are receiving and why. You could require people to visit the Ease website before receiving their tokens, or you could award tokens to the first few thousand users to deposit qualifying tokens in vaults. I would wait until market sentiment improves before undertaking any such campaign. The Ethereum Merge may happen in a month or two, and if the upgrade goes smoothly, that could reinvigorate people and provide an opportunity.”
“Another possibility is incentivizing the partner protocols. As those protocols must stake tokens to improve their Safety Rankings, I would say that they have greater motivations to obtain tokens. What if protocols earned some number of tokens for every one of their users who they refer (and who ultimately deposit tokens into the protocol’s vault)? You could cap the total number of tokens available for referrals. This may result in more organizations promoting Ease.”
I too very much like the idea of giving partner protocols Ease tokens to strengthen their Safety Ranking for every depositor they refer to Uninsurance!
Codeboy, another die-hard supporter from way back, is of the same opinion:
“Yep that’s right, i think the hacked users should get some background about ease before receiving the airdrop to avoid unnecessary dumping that could be done by making them pass a questionnaire like binance does with tokens about to launch on their platform”
I must say, I really like these ideas. I see things like this:
To emphasize on DeFi education, the airdrop may be part of a Learn-2-Earn campaign. Maybe a questionnaire as Codeboy suggests, requiring people to go through our website and do at least a shallow dive in the general documentation to “earn free crypto!”. It’s a popular marketing move right now, it may sound tedious, but it will make people work (research), so they’ll basically earn their airdrop. True - Learn-2-Earn may constrain the scope of adoption, but it lowers the chances of dumping significantly. I think we have to make an effort to expose the airdrop recipients to the fundamentals of Ease and potentially attract ecosystem participants, not just speculators.
WHEN is also a crucial question, in my opinion. Ease has a history and we all have invested our interest in it. Moves like changing a token, rebranding and upgrading always raise questions and I feel doing the airdrop simultaneously with the token launch won’t give investors enough time to assess where they stand and how best to organize their dealings.
So, I personally think it’s best for a possible Learn-2-Earn campaign to start with the launch of the token, but the airdrop to be scheduled for some time after that. For example, after all Armor and vArmor holders have had enough time to acquaint themselves with the new tokenomics model and have had time to organize and swap their Armor for the new token.
I’m no stranger to the idea to let even Armor holders benefit from the Learn-2-Earn campaign. Many months ago there were concerns expressed about the somewhat compulsory feeling about the token swap and the gas fees holders would have to pay. So, maybe the Learn-2-Earn can be mingled with a gas reimbursement?